ASHANTI WOMAN — BACKGROUND STATEMENT

At the intersection of culture, creation, and cosmic legacy stands Ashanti Woman—a jewellery house where every piece is a living archive. Born from royal roots and inspired by the eternal flame of African womanhood, Ashanti Woman isn’t just a brand. It’s a birthright. A revolution wrapped in gold. A call to reclaim. To rise.

Founded by Amma, a visionary curator of heritage and empowerment, www.ashantiwoman.com exists as a living gallery—where every earring, pendant, ring, or cuff is carved from story, etched in symbolism, and forged in the fire of feminine power. We work exclusively with Adinkra symbols—Ghanaian emblems of ancient wisdom—to honour our past while adorning the present. Our designs are not seasonal trends; they are timeless testaments.

This is jewellery that sings. Jewellery that speaks your name in the language of your ancestors.

This is Ashanti Woman.

The Code of the Ancestors: Adinkra in Design

Each piece is a message. A proverb. A whispered reminder passed down by queens before us. Our collection translates the visual poetry of Adinkra into wearable power—symbol by symbol, story by story.

DUAFE (Wooden Comb):

The essence of femininity, self-love, and hygiene. When you wear Duafe, you don’t just shine—you radiate the soft power of nurturing. This symbol is a tribute to Black womanhood: gentle yet unbreakable. A golden comb in your ear, a mirror to your soul.

ESE NE TEKREMA (The Teeth and the Tongue):

Conflict. Compromise. Communication. The duality of relationships. Our rings carry this symbol for those who know that love is layered, leadership is complex, and family is a dance of contradictions. This piece is a manifesto in metal—conversation turned couture.

Eban (Fence):

Security. Home. Safety. The sacred feminine space. Our Eban pendants are shields cloaked in elegance, worn by women who build kingdoms in kitchens, boardrooms, and beyond. A home is not four walls—it is a woman in her power.

Gye Nyame (Except for God):

Our bestseller. A universal declaration of divine protection. Mystery. Majesty. The unseen. To wear Gye Nyame is to walk like you’re always covered. This piece belongs to those who know they’re walking with spirit. Always.

Nkyinkyim (Twistings):

Life is not linear. This is the emblem of progress, evolution, resilience. Our statement cuffs are carved in this symbol to remind you: even when the path spirals, you’re still moving. Still becoming. Still blessed.

Eban and Eban:

Yes—twice. Because one symbol of safety is not enough. Because the diaspora deserves to feel double-protected. Because we are done explaining our worth.

Afrocentric by Design, Diasporic by Nature

Ashanti Woman is not Western minimalism with a tribal twist. We are not Africa-inspired. We are Africa—reimagined, reinterpreted, and reignited. Our design language is Afrocentric from the inside out. We reject the idea that African motifs must be ‘toned down’ to be luxurious. For us, opulence is ancestral. We lean into the excess, into the rhythm, into the gold. Our pieces are bold, because our story is. We are maximalist by inheritance, not by fashion.

Inspired by the unapologetic spirit of artists , we design for the multi-hyphenate Black woman: divine and disruptive, scholarly and sensual, rebel and royalty. Our audience is global, but our soul is Akan. Every collection is a spiritual cipher, decoded only by those who know the beat of the drum beneath the surface.

Built with Purpose, Powered by Legacy

Ashanti Woman is more than adornment. It’s economic empowerment. Our supply chain is circular, our impact intentional. Through profit-sharing, community reinvestment, and storytelling, we are not just selling jewellery—we’re circulating power.

Ashanti Woman is proudly aligned with the African Renaissance—a global movement to restore, uplift, and monetise Black cultural production for Black futures. We honour our mothers. We channel our daughters. We are the bridge, the fire, and the inheritance.

Say It With Your Chest, Wear It On Your Skin

Ashanti Woman invites you to dress in declarations. To choose pieces that don’t just match your outfit, but speak your values. We are not subtle. We are sovereign. We are sacred.

In a world that asks you to shrink, Ashanti Woman reminds you: you are the crown and the kingdom.

Ashanti Woman. Your legacy, in gold.

Visit us at www.ashantiwoman.com